Strategic planning is a formal process of determining what a college or university intends to be in the future and how it will get there, based on an alignment with trends in the external environment. As specialists in higher education, our planning consultants have the knowledge and experience to help campus leaders work through this process and assist them with defining their destination and identifying a path for reaching it.
With all of the challenges colleges and universities are facing today, strategic planning can serve as a vehicle for incorporating innovative ideas and methods into the campus culture and help institutional leaders advance academic, administrative, and research endeavors. For navigating uncharted areas, strategic analysis can be a powerful means of understanding and formulating responses to ever-changing conditions.
Whatever the driving force behind it, strategic planning must define clear, attainable goals and objectives within the defined vision and mission of the institution. Our firm’s experience with providing reliable data gathering and analysis services, such as environmental scanning, benchmarking, and SWOT analysis (strengths, weaknesses, opportunities, threats), further empowers institutions with valuable information to use in defining their strategic goals and objectives.